Matsushita Electric to Change Name to Panasonic Corporation
On January 10, 2008, Matsushita Electric Industrial Co., Ltd. (Matsushita [NYSE symbol: MC]), best known for its Panasonic brand, announced that the company will change its company name to ‘Panasonic Corporation’ effective October 1, 2008. The company will also unify its corporate brands to the ‘Panasonic’ brand across the world.
Upon a company name change, the company will undertake its brand name change from the ‘National’ brand, which is used for home appliances and housing equipment in Japan, to the ‘Panasonic’ brand by the end of fiscal 2010, ending March 31, 2010. Subsequently, the ‘National’ brand will be abandoned and the corporate brands in Japan will be unified to the ‘Panasonic’ Brand.
The company has been using a company name ‘Matsushita Electric Industrial Co., Ltd.’ since 1935, following its earlier names ‘Matsushita Electric Manufacturing Works’ since 1929 and ‘Matsushita Electric Housewares Manufacturing Works’ since 1918 when it was first established. While the company was using ‘National’ and ‘Panasonic’ brand names over the period, it decided in 2003 to unify a global brand into ‘Panasonic’ with a brand slogan ‘Panasonic ideas for life.’
Read the full press release here.
Please Leave a Comment: