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A very interesting article/analysis published by A. N. Wilson in Daily Mail.
As the Walkman returns after 30 years, why we’d all be happier if we’d never heard of the GADGET THAT HELPED BREAK BRITAIN.
Here is an anniversary …
On January 10, 2008, Matsushita Electric Industrial Co., Ltd. (Matsushita [NYSE symbol: MC]), best known for its Panasonic brand, announced that the company will change its company name to ‘Panasonic Corporation’ effective October 1, 2008. The company will also unify its corporate brands to …
On January 7, 2008, Xerox unveiled the most sweeping changes to its logo and brand in the companyss history. CEO Anne Mulcahy and president Ursula Burns hosted a town hall meeting and live webcast that first revealed the new logo and brand identity to Xerox’s 57,000 …
Change is happening fast, and it’s getting faster all the time. The balance of economic power is shifting to the East as China and India find their stride. The December issue of JWT’s Work in Progress trendletter looks at these forces and more to identify …
In a world where consumers receive up to 3,000 commercial messages a day, how do you get existing and new customers to listen and engage? Wunderman puts the case for relationship marketing. By Simon Silvester, 2005.
“Marie arrives home from work.
She checks her email on …