Archive for the
‘(re)Branding’ Category

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Matsushita Electric to Change Name to Panasonic Corporation

On January 10, 2008, Matsushita Electric Industrial Co., Ltd. (Matsushita [NYSE symbol: MC]), best known for its Panasonic brand, announced that the company will change its company name to ‘Panasonic Corporation’ effective October 1, 2008. The company will also unify its corporate brands to …

Xerox Rebranding

On January 7, 2008, Xerox unveiled the most sweeping changes to its logo and brand in the companyss history. CEO Anne Mulcahy and president Ursula Burns hosted a town hall meeting and live webcast that first revealed the new logo and brand identity to Xerox’s 57,000 …

Red crystal: the “emblem Protocol” comes into force

On 14 January 2007, the Third Additional Protocol to the 1949 Geneva Conventions enters into force, six months after the two first countries ratified it. This completes the process of establishing an additional emblem for use by Governments and the International Red Cross and Red Crescent Movement. Key …